POSTED: March 29, 2023

A Copywriting Playbook – 62 Ad Copy Ideas

Could you use something good this year?

This is a free “Copywriting Playbook.”

62 ad copy ideas and headline examples.

Pretty good for brainstorming.

NUMBERS AND FIGURES – 5 Easy Ways to Add $50,000+ to Your Property Price For Under $1,000.
HOW TO / STEP-BY-STEP – How to Tie a Tie: Simple 7-Step Guide for Beginners.
TOP MISTAKES – Top 10 Mistakes Made by Rookie Real Estate Investors.
FAST FIX – Get Rid of a Headache in 5 Minutes Flat!
DID YOU KNOW – Did you know: most people brush their teeth the wrong way?
FAQ – The 7 Most Common Questions Australians Ask About Home Loans and Refinancing.
MYTH – MYTH BUSTING: 3 Big Lies About Remote Working That Won’t Die.
INSIDE SECRETS – The Ugly Truth: A Skincare Insider Unveils 5 Deceptive Packaging Tactics Widely Used in the Beauty Industry.
TRUE OF FALSE – True or False? Online dating is more effective than traditional methods.
HACKS – 10 Genius Photography Hacks That Instagram Models Use.
SUCCESS STORIES – Joe Saved $42,000 on His Home Loan By Switching Banks.
BEST CASE EXAMPLES (BCEs) – The One Move That Helped Lisa Pay Off Her Mortgage 10 Years Early.
EXAMPLE FEST – 13 Times You’ll Wish You Had Renter’s Insurance: 1. Someone steals your bike. 2. A fire burns your wardrobe. 3. Someone steals your TV. 4. Your engagement ring gets stolen …
TESTIMONIALS – “You might think they’re just sunglasses but they have completely changed my life.”
PRODUCT REVIEW – What’s It Like to Use the Dyson V11 Vacuum Cleaner?
PAIN POINT – Overwhelmed by A Gazillion Smartphone Options? How to Choose The One.
EYE CATCHER –🚨LIMITED TIME 🚨 Get 50% Off eLearning Courses.
EYE WATERER – What is the total cost (per year) of every failed sales pitch you make? $1M? $10M? $100M?
STAT LEAD – Costly Complacency: 77% of mortgage holders may be overpaying by not shopping around on their home loan, according to Canstar’s “Consumer Pulse Report.”
FUTURE FORECAST – Fashion 2024: The Next Big Trends and Innovations.
SMART PERSON QUOTE – “Exercise gives you endorphins. Endorphins make you happy.” – Elle Woods
QUIRKY – How to Dress Your Pet Lobster So He is Just the Cuuuuuetest Little Guy!!!
RAGS TO RICHES – From Dumpster to Designer: How I Made My Fashion Dreams Come True.
HATE A? TRY B – Hate shaving? Try this.
ADDRESSING THE PROBLEM – Need to lose weight fast? Try this.
ADDRESSING YOUR TARGET MARKET – Approaching retirement? Concerned about super? Need help?
WHY WE CREATED OUR COMPANY – We created Soda Cycle because, as parents and conscious consumers, we were appalled by the damage single-use plastics were doing to the environment.
STATING THE ISSUE – People are sick to death of hidden airline charges and fees.
HI – Hi, I’m a bed. Want to see what’s under my sheets?
LIKE A SERVICE YOU KNOW – It’s like having a personal chef for your meal prep.
LIKE SOMEONE YOU KNOW – We want to do for gardening what David Attenborough did for wildlife documentaries.
LIKE A LOVE CHILD – The ultimate automotive offspring: the new Mustang is like the result of an electric vehicle and a muscle car having a baby.
VERB YOUR PRODUCT – Worried “she” is a scammer? Worried “he” is married? “Quick Look” them.
WHAT YOUR COMPETITION DOES WRONG – Tired of being stuck in wait queues?
PROVOCATIVE QUESTION – Are you being ripped off by your telco provider?
PROVOCATIVE STATEMENT – Why Every Personal Trainer Is Stretching Their Clients the Wrong Way.
SEX SELLS – How Stretching Can Be Better Than Sex – A Stretch Expert Explains the Body’s “Tension Points.”
ORDINARY JOB MADE INTERESTING – The 7 Strangest Questions I Get Asked As a Financial Planner.
INTERVIEW QUESTION – “What’s the weirdest thing that’s happened to you as a financial planner?”
NEW TERM – A mattress designed for “Sweaty Sleepers.”
NEW TREND – The Fitness Industry is Swapping Out Traditional Stretching For This New Method.
UNDERDOG – This new Australian startup plans to beat the burger giants at their own game.
INVITATION – Please help us improve patient health by sharing your candid thoughts – What’s the MAIN REASON why you avoid going to the dentist?
READ THIS BEFORE YOU DO X – Don’t sell your home until you’ve read this new report.
MASSIVE MOTIVATING OFFER (MMO) – 90% OFF ALL STOCK FOR 12 HOURS.
3+ BENEFITS – Get 1 month free, a $50 bonus voucher, and an additional 20% off if you refer a friend.
MOVIE ANALOGY – Meet the real-life “John Wick” of the Australian criminal underworld. Book out now.
CELEBRITY ANALOGY – Is Your Child The Next Einstein? Unlock Their Potential With Expert Tutoring.
POP QUIZ HOTSHOT – Quick Quiz: Who Starred In More James Bond Films? Sean Connery or Roger Moore?
MULTIPLE CHOICE – Why do you avoid the dentist: (1) Fear of Cost (2) Fear of Painful Treatment (3) Fear of Being Judged (4) Hassle of Going.
SALARY / RATES – Go From $60-80/hr as a Personal Trainer to $120/hr as a Stretch Therapist.
TEASER – Did you know a nice lawn can add 20% to the price of a property? Read 5 more tips.
CHALLENGE – Think you could become a pro boxer? “You won’t last 10 seconds.”
MYSTERY ELEMENT – I tried writing Facebook ads. I did not expect what I found.
UTTER, HOPELESS DESPERATION – Please, please, buy my product. Just try it once. I swear it’s good. Please – I really need this. Come on, people, give ol’ Gil a chance!
MY STORY – My name is Sam. I will teach you to speak Spanish in 3 weeks.
THEIR STORY – This is Sam. He will teach you to speak Spanish in 3 weeks.
THIS VS. THAT – Coffee vs. Tea: The Pros and Cons of Each Drink.
WHAT’S THE DIFFERENCE? – Refinance or Renegotiate? Understand What It Means For Your Home.
BEFORE & AFTER – From C To A in 4 Weeks – Why Small-Group Tutoring Improves Your Child’s Maths And English Grades Better Than Any Other Method.
REPETITION – NO, NO, NO! Your Shoes Are CHEAP, UGLY, and absolutely HIDEOUS.
ALLITERATION – Betty Botter needs “Better Butter” because Betty Botter bought some butter, but she said the butter’s bitter.